Privacy Policy

This Privacy Policy describes how Appraisal Group Muskoka (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website at appraisalgroupmuskoka.com (the “Website”) or interact with our services. We are committed to protecting your privacy and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

Appraisal Group Muskoka is a professional real estate appraisal service located at 51 Main Street East, Unit 2, Huntsville, ON, Canada. Our services include providing unbiased appraisals for residential, commercial, multi-family, institutional, vacant land, and special-use properties in the Muskoka region.

By using our Website, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

Interpretation and Definitions

Interpretation

Words with initial capitalization have meanings defined below. These definitions apply whether in singular or plural form.

Definitions

• Account: A unique account created for you to access our services (if applicable; note that our Website does not currently require user accounts).
• Company: Refers to Appraisal Group Muskoka, located at 51 Main Street East, Unit 2, Huntsville, ON, Canada.
• Cookies: Small files placed on your device by a website to track browsing activity.
• Device: Any device used to access the Website, such as a computer or mobile phone.
• Personal Information: Any information that identifies or can identify an individual, such as name, email, or phone number.
• Service: Refers to the Website and our appraisal services.
• Usage Data: Data collected automatically, such as IP address, browser type, and visit duration.
• You: The individual or entity accessing the Website.

Collecting and Using Your Personal Information

Personal Information

We may collect personal information when you contact us via email, phone, or social media links on our Website (e.g., Instagram or LinkedIn). This may include:

• Email address
• First and last name
• Phone number
• Address or property details (if provided for appraisal inquiries)
• Any other information you voluntarily provide

Usage Data

Usage Data is collected automatically when you visit the Website. This may include:

• Your Device’s IP address
• Browser type and version
• Pages visited, time and date of visit, time spent on pages
• Unique device identifiers and diagnostic data

If accessed via mobile, we may collect device type, mobile ID, and IP address.

Tracking Technologies and Cookies

Our Website is powered by Wix, which may use cookies and similar technologies (e.g., web beacons, pixels) for functionality, analytics, and improvement. Types include:

• Essential Cookies: Necessary for Website operation.
• Functionality Cookies: Remember your preferences.
• Analytics Cookies: Track usage patterns (e.g., via Google Analytics).
• Advertising Cookies: May be used by third parties for targeted ads.

You can manage cookies through your browser settings.

We do not knowingly collect data from children under 13.

Use of Your Personal Information

We use personal information for:

• Providing and maintaining our Website and services.
• Responding to inquiries about appraisals or other requests.
• Communicating with you (e.g., sending appraisal reports if engaged).
• Analyzing Website usage to improve content and functionality.
• Complying with legal obligations.
• Other purposes with your consent.

Usage Data helps us understand visitor behaviour and enhance user experience

Retention of Your Personal Information

We retain personal information only as long as necessary for the purposes outlined, or as required by law (e.g., for tax or legal records). When no longer needed, we securely delete or anonymize it.

Transfer of Your Personal Information

Your information may be processed in Canada or other countries where our service providers operate. We ensure transfers comply with PIPEDA, using safeguards like contractual clauses.

Disclosure of Your Personal Information

We may disclose information:

• To service providers (e.g., Wix for hosting, analytics providers like Google).
• In business transactions (e.g., merger).
• To comply with laws, respond to legal requests, or protect rights.
• With your consent.

We do not sell personal information. Disclosures to affiliates or third parties are limited to necessary purposes.

Security of Your Personal Information

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method is 100% secure, so we cannot guarantee absolute security.

Your Privacy Rights

Under PIPEDA, you have rights to:

• Access your personal information we hold.
• Correct inaccurate or incomplete information.
• Withdraw consent (subject to legal restrictions).
• Complain about our practices.

To exercise rights, contact us (details below). We respond within 30 days, subject to verification.

Links to Other Websites

Our Website links to third-party sites (e.g., Instagram, LinkedIn). We are not responsible for their privacy practices. Review their policies.

Changes to This Privacy Policy

We may update this policy. Changes are effective when posted, with the “Last updated” date revised. Check periodically.

Contact Us

For questions or to exercise rights:

• Email us.
• Mail: Appraisal Group Muskoka, 76 King William Street, Unit 3, Huntsville, Ontario
• Phone: (705) 999-4244